Rahavard Salamat Journal

Background & Objectives: The remains of war in today's world have the potential to become an important motivational factor in tourism. Since traveling to the operational areas in the path of light requires a lot of time and financial and human costs, therefore, in order to benefit more fundamentally and better than what we are witnessing today, it is necessary to identify and analyze the most important driving motivational factors. and the attraction of visitors to the memorials of operational areas. Therefore, this research aims to identify, from a scientific point of view, the push and pull motivation factors of Iranian visitors to war memorials, and group them.
Materials & Methods: In terms of its nature, the present research was a survey and according to its purpose, it was included in the group of applied research. The required information has been collected both in the library and in the field. Also, one-sample T-test and Friedman's test were used to analyze the data. The statistical population in this research is the pilgrims of Rahian-e-Nour who have traveled to operational areas, and the sample size was determined using Cochran's formula of 1920 samples. Then using hierarchical cluster sampling method; The main unit of the study was determined through several stages of continuous sampling.
Results: The results of the research show that the most important components of drive motivation are related to self-improvement (3.13), national identity (2.71), curiosity (2.57) and protection (1.59). And the most important pull motivation factors, according to the rank average, are related to the sanctity of the place (2.58), entertainment and leisure time (environmental attractions) (1.78) and obligation (1.64).
Conclusion: Therefore, the result of the research indicates that the thrust components have more influence than the pull components in visiting the monuments caused by the Iran war. Finally, 18 strategies have been presented in order to meet the motivational needs and desires (internal and external) of tourists and attract them to the desired places.